| You would be surprised if you find out how the companies are using an intranet that has a name like intranet or SharePoint or portal. One of the first things that we do a SharePoint consultants is encourage them to pick a proper name for this ever-growing ever-evolving company software hub!
As it turns out, a lot depends on the name that you choose. Intranets and corporate culture should go hand in hand. Having a catchy and memorable intranet name is a great way of promoting your intranet. A name can help build an identity, even give the intranet a personality, and remove that 'techy' edge. This is useful when trying to build staff awareness and engagement with a new or relaunched intranet. It's important to note that the intranet is managed by the IT department but it belongs to the entire company. To encourage distributed ownership of this software a name is important.
We suggest combine a catchy name with a clever tag line on your intranet, build a strong brand design, and you can do a lot to enhance it and reflect your culture.
Tip 1: Keep it Short
- The shorter, the better
- It will become a very common word in your company culture
- Practice using it in a sentence
- "I posted it on my wall on xNet"
- "It's on the xNet engineering home page"
Tip 2: Meaning is Meaningless
- Don't over complicate your naming process
- If there is an short company or industry term that fits, use it – otherwise, move on
- It will replace the phrase "Intranet"
Tip 3: Web 2.0ify
- Add a suffix to a common company word.
- -ly, -sy, -er, -it, -ie, -io, -am, -ia, -ora, -ero, -ist, -ism, -ium, -ble, -ify, -ous, -ing
- Example: For CAT (Caterpillar)
- ◦ Catium, Catable, Catify
Examples:
- Hub
- Fuze
- xNet
- zNet
- Edge
- Core
- Fetch
- Nuvo
- Emu
- Buzz
- Jedi
- Grid
- IQ
- HQ
- Eon
- Link
- Lynx
- Zenith
- Insite
- 360
- Flow
- Express
- Dub
- iWeb
- Cascade
- Myraid
- Fussion
Tip 4: Don't Use Acronyms
Don't be tempted to use acronyms. It's probably the case that your company already uses a slew of acronyms to describe your business functions, departments, products, or services. Don't shoot your intranet in the foot by thinking up just another acronym to describe your intranet.
Your intranet must have a name. A real, full name. The reason is purely psychological. Once you launch your intranet, the most important thing is that your employees become users. You want your employees to feel connected to the intranet. Acronyms are stiff and impersonal. A real name inspires an emotional connection at an unconscious level. You are not asking your users to "love" your intranet. You simply want them to accept it as a valuable part of your organization.
Tip 5: Make the Intranet Name Stick
Your employees are creative people. And creative people love giving things nicknames. If you choose the perfect name for your intranet, one of the worse things that could happen is that your users start calling it by a nickname, especially an unflattering nickname. That's why you must focus on promoting the name and reinforcing the use of the name. Some organizations come up with a lovable character to represent their intranet. That's a great idea.
Intranet names around the world | Company | The LOOP | The Children's Trust | Neo | Pearson | Connect (formerly: EyeQ) | Specsaver | Dwight | Pima Federal Credit Union | Our Place | Dulux Group | Basil | Sparke Helmore Laywers | About You | Verizon | Homes | Wheatly Group | Sharon | PUB | MyWorkSpace | Mediterranean Shipping Company | Inside | Adobe | The Pantry | New Season Market | The Home of the Oddball | Spectrum Association Management | The Mark | ConocoPhillips | The Hub | Thomson Reuters | Leapfrog | XChanging plc | The Core [EN] & La Source [FR] | Suncor Energy | Wiggipedia | Epilepsy Action | Engage | CareFusion | WAT | Total | The Pulse | Incentive Corp. | The Hub | SAS | ONE | AXA | EnNet | Canal+ Group | Dialeg | Legrand | EnNet | Canal+ Group | Engine Room | Auckland Transport | InfoLink | Texas Instruments | Pogo | Australian Post | Capsicum | Australian Psychological Society (APS) | Flamma | University of Helsinki | MySXU | St.Xavier University | Sparky | Open Road | Together | Van Marcke | g-web | Gemalto | Vantage | Towers Watson | Sonae Circle | Sonae Industries | Contact | AIG | PeopleHub | MindTree Ltd. | Clubhouse | American Golf | Wiggipedia | Epilepsy Action | IEX (Integrated Employee eXchange) | International Enterprise Singapore | gNet | GfK | INSPIRE | International HIV/AIDS Alliance | Connect | Apollo Tyres | DNB Café | DNB- Dutch Central Bank | The Lounge | BusinessEnvironment | XLWorld | XLGroup plc | Virtual Office | IPC The Hospitalist Company | Compass | Waterstones | The Core | Suncor Energy | Edge | Reynolds Porter Chamberlain LLP | Holmes | Glasgow Housing Association | Fetch | San Diego Humane Society | Orchard | Perkins Eastman | BrainWeb | Lundbeck | Voyager | World Travel Holdings | worknet | ThyssenKrupp | enable | Maersk Lines | Gizelle | Municipality of Zederik (NL) | MeTeam | Enter | hoogle | Hotelplan | The Font | Westminster Abbey | iConnect | Coca Cola Enterprises | My Port | HSH Nordbank | The Loop | Medibank | The Wall | Choice Hotels | Truffles | Ogilvy & Mather | Sparkle (System Providing Access to Research Knowledge Learning & Education) | De Beers Forevermark | the pool | rmg:connect | The AVenue | Added Value | Henri | Nestlé | The Link 2.0 | The Whitlock Group | ic@n (as in "I can …") | Northwood | BC Place | British Columbia | BenNet | Bennett Jones | spi | Superpartners | UNHCR-net | United Nations High Commissioner for the Refugees | agorà | Repower | Spike | Guardian | CHUV Central | CHUV | Innovo | Misys Global Banking Systems | "UKi" (UK intranet) (formerly: "Let's Connect") | HSBC UK | Piazza | SUVA | Connect | World Wildlife Fund (WWF) | Hello | Booz Allen Hamilton | PIA | Provinzial Rheinland Versicherungen | thePoint | Kentucky Community and Technical College System | @Work | British Columbia Public Service | Merlin | David Evans Associates | aqua.net | Best Water Technology | ouRSpace | Reed Smith LLP | eHabitat | Defence Science & Technology Agency (DSTA), Singapore | blueye | TÜV Rheinland Group | My Workplace | Arla Foods | C-Net | Chr Hansen | Compass | Wärtsilä | Buzz | Guild Group | NEDi | North East Derbyshire District Council (NEDDC) | Meeting point | Rabobank | You2 | Randstad | Simon | Delta Community Credit Union | The Edge | Scana | Catalyst | University of California | HAL | University of Iowa | Fusion (ex.: Infusion) | Edelman | The Grid | AGL | The Beach House | Fun Sun Vacations | The Link | Thomson Reuters | Aviva World | Aviva | ICE (Information Collaboration Environment) | BorgWarner | Touchpoint | Johnson & Johnson Consumer Group | Connect | USAA | IQ | MQ Retail | VIC (Vertex Intranet Centre) | Vertex Group | The Lounge | Tab Limited | eon (Entertaining Opportunity Network) | Tabcorp Holdings | adiweb | Adidas | HotSpot | Huber + Suhner | i-Connect | Sprint Nextel | The Ship's Logbook | Infocentric Research | infonet | Cognis | DAKintranet / DAKw!ssen | DAK | real.-direkt | real.- | MyBallPortal | Ball Packaging Europe | District Junction | District of North Vancouver | Voyager | Thompson Coburn | iSite | Royal National Institute for Blind People (RNIB) | Postnet | Australia Post | You & me | Deutsche Telekom | The People Link | Ernst & Young | iWeb | ebay | InKA (Intranet des Kantons Aargau) | Kanton Aargau | Schweb | Charles Schwab Corp. | the tube | IDEO | Staff Room | City of Plymouth (UK) | BRAIN (Berger Research and Information Network) | Roland Berger Strategy Consultants | Grapevine | ? | Insite | BDO Stoy Hayward | Elvis | Amcor Flexibles | 360° | Investors Group | Pitstop | Mercedes Benz | Horizon | London Borough of Hillingdon | Milkyway | Fonterra (a milk company) | Max | ANZ Bank | Connect | Coles Group | InSite | Sensis | CentralStation | Government of Victoria (AUS) | Oneplace | CapitalOne | The Hub | AMP | BC World | British Council | Dimension | March of Dimes | Saltire | Scottish Government | Homeport | Travelport | Plaza (old), Lighthouse (new) | DHV | floW | Wolf Theiss | Gateway | BBC | K.I.S. (Keep it Simple) | Printing Company | Momentum | undisclosed | Energy | Energy Company | The Fridge | Victorian State Library | IMS – Information Management System | undisclosed | Intrapeze | Trapeze Group | CityNet | City of Winnipeg | Access MCD | McDonalds | BORIS | City of Casey (Australia) | COMNET | Commerzbank | CrewNet | Vanguard Group | e-touch | Cablecom | eXpress | Northland Regional Counicl (Australia) | Greenport | Gruner + Jahr | justiz online | Justizministerium NRW | KnowledgeNet | PA Consulting | moma | Google | My Intranet | Siemens Medical Solutions (Med AX) | MySocrates | General Motors | NG Insider | National Geographic Society | RedNet | Schweizerische Mobiliar Versicherungsgesellschaft | Sparsh ("to touch" in Sanskrit) | Infosys Technologies Limited | TrellNet | Trelleborg | Volvo Group Information Online (Violin) | Volvo | w3 | IBM | WoW (World of WestLB) | WestLB | you AND me | Deutsche Telekom | Open Air | Thomas Cook Airlines | Fidelity Central | Fidelity | BeNet | Bertelsmann | iCON | Canon Australia | MyALPHA | ALTANA Pharma AG | EUROnet | EURO Kartensysteme GmbH | RAIweb | Raiffeisen | MFCentral (before that: @mfc) | Manulife Financial | 7net | Federal Reserve Bank of Chicago | Abbott Wide Web | Abbott | Cisco Connection Online | Cisco | Connect | Household International | info.net | SIGNAL IDUNA | Shell Wide Web (SWW) | Shell | Ventana | Verizon | Akinet | Ameriking | Xpress | Rogers Communications | AGENT | Government of Alberta | MyKGN | Ketchum | VIOLA (Vogel Intranet OnLine Account) | Vogel Medien | Smartnet | Credit Suisse | The Wave | Williams & Wilkins | EUROPAplus | European Commission | Office Net (ON) | Bundesverwaltungsamt | My Global Source | Hyperion | go! | Sunrise | Inside XO | XO | Insider | Axpo | k-web | Panalpina World Transport (Holding) Ltd. | My.Ford | Ford | SimLink | SimCorp | MACnet | U.S. Coast Guard | My Law | MorganStanley | msw | Microsoft |
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